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Small Business

This design agency in NY breaks boundaries using technology

Published on August 25, 2021



It takes considerable effort to launch a successful creative agency especially in New York City—a city rich in beauty, commerce, art, and entertainment. So, when it came time to introduce an innovative design firm to the world, I was given the privilege to setup the right technology solutions to support its growth. 

“I never expected to grow so fast. I never thought I had it in me—you know, being my own boss,” the 29-year-old CEO said. “All I wanted was to leave my 9-5 and start my freelancing career. If somebody told me that I’ll be running my own company in seven months, I wouldn’t believe them. That would be insane!” 

About the client 

Anna (not her real name) was a former creative director in a hip advertising firm. She told me that the only way for her to unleash her creativity was if she left her full-time job and got clients that need her expertise.  

So, in December 2020, she jumped ship and ended her seven-year employment. She moved back to her parents’ house to save money while marketing herself to prospective clients. 

Slowly, Anna was able to grow her network. There was a huge demand for her skills, especially during the pandemic when almost everything could be done remotely. 

“I thought I had it all together. It’s not as easy as I thought it would be. Burnout is a real danger, and my problems are insurmountable,” she said. “I had to start building my team. More importantly, I had to start leveraging technology.” 

The real problem 

Anna knows that by starting her own company, she will have to work more. She’s not just the brain behind the artwork; she’s the mentor to her employees, the accountant, the HR department, the head of marketing, and the account manager too. 

“My friends thought that I was living the life everyone wanted, that I already ‘made it.’ I can’t blame them—I used to think that running your own business is a glamorous job. I hate to break it to them, but it really isn’t!” she said.  

She continued, “When you’re the owner, you have to do all the jobs. But it gets to me sometimes. I need help, but I still need to know what’s going on at the office. The problem is, when it comes to technology, I don’t know what to get. I don’t know what questions to ask. Is there a manual that lists down all the solutions I need to keep my company running?” 

A helping hand 

To support her journey, I signed her up for our JUMPSTART Complete Program. I gave her all the necessary technology tools she needs to oversee her business in a more structured and secure manner. 

Our JUMPSTART Complete package already gives Anna and her team their own professional e-mails, phone solution, cloud backup, cybersecurity, 24x7x365 helpdesk support and a hardware as a service (HAAS) solution so she can scale up/down her computer needs based on her client workload. 

“I knew that I need someone like CyberHAWKS for me to hit the ground running. As incredible as it is to run your own design agency, I must admit that I can never do this alone. I thought I could, but my time is devoted to a lot of projects running at the same time,” Anna said. “I can’t afford to fail. I’ve invested too much time and money into the business. So, I want to thank Thomas and his team for taking care of my tech for me. I can better focus on the needs of my team and clients.” 

Get started with your small business’ tech journey. Check out our JUMPSTART Program here. 

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